In order to enhance the visibility of all its product listings and, more importantly, to provide reassurance to its customers, Grazzie has chosen an innovative approach by incorporating the new product offered by Live Me Up: the Shoppable Video.
In order to enhance the visibility of all its product listings and, more importantly, to provide reassurance to its customers, Grazzie has chosen an innovative approach by incorporating the new product offered by Live Me Up: the Shoppable Video.
In addition to Live Shopping, LiveMeUp is launching a new product: Shoppable Video. If you want to learn more before checking out Graazie's case, read our article to understand how it works.
Graazie is a brand specializing in gemstone and diamond jewelry for women, men, and children. One of the main concerns is to enhance the conversion rate of its product pages, i.e., increase the number of visitors to its e-commerce site who purchase one or more of its products. To address this, Graazie chose to test our new feature: Shoppable Video.
Graazie aimed to optimize all its product pages by focusing on attractive content, detailed descriptions, high-quality images, and a more user-friendly experience. This solution aims to create a more engaging and informative online environment for customers, fostering trust and reassurance in the various products sold. By implementing these improvements, Graazie sought to effectively meet the needs of its customers while strengthening its position in the online jewelry market.
To boost all its product pages, Graazie uses the LiveMeUp solution and adds videos of less than a minute to present and show its products in more detail. This innovative approach involves enriching each product page with concise videos, allowing for an immersive and detailed presentation of the features and benefits of each item.
By leveraging this dynamic method, Graazie provides its customers with an informative shopping experience that enhances trust and interest in its various products. Through this approach, Graazie takes a leading position by offering customers an unparalleled online shopping experience that combines transparency, engagement, and, most importantly, conversion.
After becoming familiar with the LiveMeUp solution, Graazie has created numerous Shoppable Videos, each lasting about 1 minute. This tool has now become a resource that the company finds extremely easy to use and utilizes regularly.
Thanks to the use of Shoppable Videos, Graazie has significantly increased the average duration of sessions on its e-commerce site, multiplying it by 3 (from 1'30" to 4'30"). What's most impressive is that the brand has multiplied the conversion rate of its various product pages by 5 (from 1% to 5%).
It is essential to note that the integration of Shoppable Videos does not in any way affect the loading speed of your website.
Would you like a Shoppable Video demo with our teams? Contact us
Credit photo : Graazie
