How does live shopping work on Shopify?

Live shopping on Shopify connects live video with your product catalog and native checkout, allowing viewers to purchase products in real time during a live session.

Is live shopping native to Shopify or does it require an app?

Live shopping requires a Shopify app. Shopify-native apps integrate live video, inventory, checkout, and replays directly into the store experience.

How do brands make money with live shopping beyond the live event?

Brands generate revenue during live events and continue afterward through replays and shoppable videos embedded across their Shopify store.

How often should a Shopify brand run live shopping events?

Most successful brands run live shopping sessions weekly or bi-weekly. Consistency matters more than frequency.

Can live shopping help reduce returns and increase customer trust?

Yes. Seeing products demonstrated live helps customers make better purchasing decisions, often reducing returns and increasing satisfaction.

What happens to a live shopping video after the event ends?

Live videos can be replayed and repurposed into shoppable videos that live permanently on a Shopify store and continue generating sales.

Do brands need a studio or large team to start live shopping?

No. Many brands start with a smartphone, basic lighting, and an authentic host. Production quality matters less than connection.

Why are more brands choosing to run live shopping directly on Shopify?

Running live shopping on Shopify allows brands to keep control of their data, customers, inventory, checkout, and long-term growth.

Loved by 1000+ boutiques and brands across the U.S. and internationally

Fashion

Fashion

Boutique

Jewelry

Pre-loved

Bags

Cute Charms

Beauty

Flowers

Works inside Shopify

LiveMeUp is built on Shopify APIs and lives inside Shopify, not next to it. Products, inventory, checkout, and orders remain always managed by Shopify.
Login and billing are handled directly through Shopify.

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What powers LiveMeUp

Live Shopping

An ultra-low latency live experience designed for merchants running regular, revenue-critical live sessions on Shopify.

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Shoppable Videos

Live sessions and video content are automatically turned into shoppable assets across product pages and collections.

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Made to start smoothly

Install in minutes

Add LiveMeUp from the Shopify App Store. Your products sync automatically.

See it on Shopify

Go Live

Stream from your phone or camera. Tag products as you show them. Customers buy in one click.

How-to series

Sell 24/7

Replays automatically become shoppable videos. Embed them everywhere on your site.

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Features loved by Shopify merchants

Ultra-low latency streaming

Real-time interaction. No awkward delays. It's a real conversation.

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One live, multiple channels

Restream live sessions to Facebook, Instagram and Youtube

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Shoppable videos everywhere

Picture in picture, carousel, stories and PopMeUp

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Integration with the Shopify ecosystem

Connected with Shopify Collective, Klaviyo, Tapcart and Vajro mobile apps

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Growing with Live shopping

Boutiques

Bringing boutique energy, taste, and personality into a digital live shopping experience.

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Apparel Brands

Showing outfits, inspiration, and styling through live sessions that feel natural and shoppable.

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Pre-loved Bags

High-trust live selling focused on condition, details, and authenticity.

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Gen-Z Brands

Creator-led formats that bring social content culture directly into Shopify live shopping.

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Cosmetics

Educational lives that highlight texture, application, and routine.

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Beauty

Expert-driven demonstrations that build confidence before purchase.

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Jewelry

Detail-focused live presentations that showcase craftsmanship and fit.

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Charms & kawaii

Community-led live moments designed for engagement and impulse buying.

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Flower & Plants

Live selling that emphasizes freshness, care, and seasonality.

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Why merchants choose LiveMeUp

Built on Shopify APIs

We're built on Shopify APIs from the ground up. We follow Shopify's updates, we work with your existing apps, we're part of the ecosystem.

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One source of truth

Manage your entire business from Shopify. Products sync automatically, inventory updates instantly, orders flow directly into Shopify.

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Transparent pricing

No surprise fees. No hidden costs. Clear pricing based on your needs. Onboarding and 24/7 support at no extra cost.

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Success stories

Carly Jean turns Live shopping into a growth engine

December 05, 2025 Guillaume Faure

Carly Jean Los Angeles Turns Live Shopping Into a Growth Engine

Carly Jean Los Angeles has always been about more than clothes — it’s a community built around the idea of...

Apparel

Spot Boutique’s Growth Through Consistent Live Shopping

Spot Boutique — a vibrant, fun women’s clothing and accessories boutique with locations in Sister Bay and Egg Harbor, Wisconsin...

Apparel

How Fashionica Builds Huge Sales Momentum for its Pre-loved Luxury Bags with Weekly Live Shopping

Fashionica has grown from a curated online destination for pre-loved designer handbags into a community-driven force in luxury resale. Known...

Apparel

A simple and predictable pricing

Q: What exactly is live shopping, and why are brands adopting it now?

Live shopping lets brands sell products through live video directly on their website. Customers can watch, ask questions, and buy instantly, combining storytelling, trust, and conversion.

Free

$0

per month

Includes:

30 Minutes Streaming
10 Shoppable Videos
Unlimited Impressions and Views

Key Features

Custom Branding
Widget Mini-Player
Welcome and Stories Widgets
Pre-Built Live Shopping Page

Get Started

Grow

$89

per month

Includes:

4 Hours Streaming
50 Shoppable Videos
Unlimited Impressions and Views

All the features of Free, plus:

Product Widget Carousel
Built-in SMS Notifications
Shoppable Livestream Replays
Multistreaming to Social Channels

Start Free 14-day Trial

Scale

$249

per month

Includes:

12 Hours Streaming
150 Shoppable Videos
Unlimited Impressions and Views

All the features of Grow, plus:

Klaviyo Integration for Email Capture
Connect Any Streaming Software (RTMP)
Multiple Livestreams at the Same Time
Mobile Apps Integration

Start Free 14-day Trial

Enterprise

from $399

per month

Includes:

Custom Streaming Hours
Unlimited Shoppable Videos
Unlimited Impressions and Views

All the features of Scale, plus:

Custom Support and Services
White-Glove Migration

Let's chat

Frequently asked questions

Live shopping lets brands sell products through live video, directly on their website. Customers can watch, ask questions, and buy instantly — combining storytelling, trust, and conversion in one experience.

Yes. Live shopping is especially effective for boutiques and niche Shopify brands because it builds stronger customer relationships and repeat purchases, not just one-off sales.

Live shopping on Shopify connects live video with your product catalog and native checkout. Viewers watch a live session on your store and can add products to cart and check out instantly.

Live shopping requires a Shopify app. A Shopify-native app like LiveMeUp integrates live video, inventory, checkout, and replays directly into your store experience.

Yes. Live shopping creates urgency, real-time interaction, and social proof, which often leads to higher conversion rates than traditional product pages.

Sales happen during the live event, but also afterward through replays and shoppable videos embedded across product pages, homepages, emails, and marketing campaigns.

Most successful brands run live sessions weekly or bi-weekly. Consistency matters more than frequency — it helps customers build habits and anticipation.

Products that benefit from demonstration and explanation perform best — including fashion, beauty, jewelry, lifestyle products, and specialty items.

Yes. Seeing products tried on, explained, and compared live helps customers make better decisions, often resulting in fewer returns and higher satisfaction.

Live videos can be replayed and repurposed into shoppable videos that live permanently on your Shopify store and continue generating sales over time.

No. Many brands start with a smartphone, basic lighting, and a confident host. Authenticity matters more than production quality.

Yes. Live shopping content can be turned into replays, transcripts, and shoppable videos that enrich your site with authentic content — helping with SEO and AI-powered discovery.

Absolutely. Many brands use social platforms for discovery while running live shopping on Shopify as their owned, conversion-focused channel.

Running live shopping on Shopify lets brands keep control of their data, customers, inventory, checkout, and long-term growth — all within their own ecosystem.

Time to master Live selling!

Join our weekly live Q&A sessions for coaching on the strategies and tech you need to succeed.

Success stories

Carly Jean Los Angeles Turns Live Shopping Into a Growth Engine

Spot Boutique’s Growth Through Consistent Live Shopping

How Fashionica Builds Huge Sales Momentum for its Pre-loved Luxury Bags with Weekly Live Shopping

A simple and predictable pricing

Free

Includes:

Key Features

Grow

Includes:

All the features of Free, plus:

Scale

Includes:

All the features of Grow, plus:

Enterprise

Includes:

All the features of Scale, plus:

Frequently asked questions

Time to master Live selling!

Accessories

Beauty

Cosmetic

Fashion