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Charlotte Bio: Increasing Session Time x3 with Shoppable Videos

Customer

Charlotte Bio

Location

France

Industry

Beauty

Platform

Shopify

The Brand

Charlotte Bio was founded by Stéphane Bittoun and Marjorie Minel. Charlotte Bio is a French brand committed to promoting a more natural and responsible approach to beauty. Offering organic, vegan, and French-made cosmetic products, the brand stands out for its transparency and ethical values. It has successfully attracted a community of consumers who are mindful of their environmental impact and the composition of the products they use.

Two people sitting on chairs with a white background

50%

Visitors watching videos

3x

Sessin Time

x2

Conversions uplift

Vision

Stéphane Bittoun and Marjorie Minel, the founders of Charlotte Bio, aimed to provide their customers with a more immersive and engaging online shopping experience while maintaining the brand's core values of transparency and closeness. With the rise of short videos on social media, it became clear that the brand's e-commerce had to adapt to this trend to better meet consumers' demands for information and authenticity. The LiveMeUp app emerged as the ideal solution to enrich their shopping journey with interactive videos, while also enhancing conversion rates through an immersive experience.

Video is at the heart of Charlotte Bio's strategy, allowing for better product presentations and authentic connections with customers.

Action

Charlotte Bio is innovating by reinventing the online shopping experience with LiveMeUp, which combines interactive videos and real-time engagement.

‍Shoppable Videos: Up to six interactive videos, inspired by Instagram reels, are integrated into product pages to provide detailed information on composition, usage, benefits, and behind-the-scenes manufacturing.‍

‍Resource Optimization: The brand recycles its social media videos to maximize content and efficiency.

‍Live Shopping: Charlotte Bio hosts Live Shopping sessions with an integrated purchase button, making the shopping experience more immersive and interactive. This approach enhances customer engagement while optimizing existing resources.

Impact

The initiatives implemented have had a significant impact on its growth, strengthening customer relationships and boosting sales.

‍Eliminating Purchase Barriers and Reducing Return Rates: The interactive videos have improved product understanding, making it easier for customers to purchase while reducing returns through higher satisfaction.‍

‍Sales Acceleration: Better product knowledge has led to increased sales in a fun and transparent environment.

‍Strong Customer Engagement: In just a few months, the videos have garnered over 40,000 views, demonstrating growing customer interest. These initiatives have positioned Charlotte Bio as a dynamic, engaging brand that stays close to its community.

Ambition

These initiatives create an immersive, engaging, and transparent shopping experience, meeting the expectations of modern consumers.

‍Integration of Social Media Codes: Charlotte Bio embraces social media trends like short videos and direct interactions to modernize its e-commerce.

‍Video as a Key Vector: Video is at the heart of Charlotte Bio's strategy, allowing for better product presentations and authentic connections with customers. This interactive format facilitates purchasing while putting immersion and transparency at the center of the customer experience. By rethinking the traditional shopping journey, Charlotte Bio is paving the way for a new era of e-commerce, where interaction and authenticity are essential.

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