What is live selling on Shopify?

Live selling is the most engaging way to connect with your customers in real time. With LiveMeUp, you can host live shopping events directly on your Shopify store, showcase products, answer questions, and let shoppers buy instantly without leaving your site.

Do I need technical skills to use LiveMeUp?

Not at all. LiveMeUp is designed to be simple and intuitive. If you can run your Shopify store, you can start live selling with us. Our Customer Success team is always here to guide you every step of the way.

Can I stream live shopping events on social media too?

Yes! With LiveMeUp, you can go live on your Shopify store and broadcast to platforms like Instagram, Facebook or Youtube at the same time. This way, you meet your customers where they are — and bring them back to your store to complete checkout.

What’s included in the free trial?

Our free plan includes 30 minutes of live streaming each month so you can test live selling at no cost. You’ll also get access to shoppable videos, seamless Shopify integration, and analytics to help you understand your audience.

GoPure Beauty: Turning engagement into revenue

Customer

GoPure

Location

United-States

Industry

Beauty

Platform

Shopify

The Brand

GoPure Beauty is an American brand known for its commitment to clean and accessible beauty. With a skincare line formulated from natural and effective ingredients, GoPure Beauty has built a loyal following of consumers who value transparency and results. As the brand experiences rapid growth in e-commerce, it is constantly striving to innovate and provide an immersive, engaging shopping experience.

Man and woman holding a small white pouch

Vision

In a highly competitive beauty industry, GoPure Beauty wanted to go beyond a static e-commerce experience and enrich its website with a more human and interactive approach. The brand had a dual objective: offer customers a more engaging shopping experience and build trust through an authentic and interactive format. LiveMeUp quickly emerged as the perfect solution to meet these goals.

GoPure Beauty successfully humanized its e-commerce experience.

Action

GoPure Beauty successfully implemented a comprehensive Live Shopping strategy, which rapidly became a key driver of its e-commerce success. The initiative not only boosted engagement but also created a more immersive shopping experience for its community.

‍The brand took several key actions to ensure the success of this strategy:

‍• Dedicated event page: Showcasing upcoming Live sessions, allowing customers to register and receive notifications before the events.

• Replays available: Offering access to past Live sessions so latecomers can discover products and purchase them if stock is available.

• Real-time interaction: Facilitating live exchanges with the community through chat during each session.

• Expert contributions: Leveraging Streamyard to invite experts and organize insightful sessions featuring special guests.

‍Through these efforts, GoPure Beauty has transformed Live Shopping into a cornerstone of its digital marketing strategy, blending entertainment, education, and commerce to engage its audience and drive sales.

Impact

Live Shopping quickly transformed the way GoPure Beauty interacts with its customers. The brand generated $7 per Live viewer, demonstrating that Live Shopping is not just a marketing tool, but a powerful sales channel. But beyond the numbers, the entire customer experience was redefined. By allowing customers to see the products in action, ask live questions, and receive personalized advice, GoPure Beauty created a sense of connection and trust that truly makes a difference.

Ambition

By adopting Live Shopping with LiveMeUp, GoPure Beauty isn’t just following a trend—it’s laying the foundation for a more human, interactive, and engaging e-commerce model. This approach shows that the future of online shopping is no longer limited to static pages but revolves around immersive experiences that bring brands and consumers closer together.

With the success of this strategy, GoPure Beauty is paving the way for a new era of e-commerce, where interaction and authenticity become major drivers of growth.

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