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Pomponne: Growing brand through immersive video content

Customer

Pomponne

Location

France

Industry

Beauty

Platform

Shopify

The Brand

Pomponne is a French eco-friendly makeup brand founded by two friends, Agathe Chadelas and Charline Robert, who are passionate about beauty and well-being. Their mission: to offer makeup products that care for the skin while respecting the environment. With natural and vegan formulations, Pomponne is committed to combining performance and ethics, with full transparency toward its customers.

Smiling women holding a mascara tube

40%

Visitors watching videos

2x

Website session duration

1,5x

Website conversion uplift

Vision

In a saturated market, Agathe and Charline, Pomponne’s founders, needed to stand out while creating a close connection with their customers. Video, with its ability to convey emotions and tell a compelling story, quickly became a key tool. The brand was seeking a flexible, innovative, and immersive solution that could seamlessly integrate into its e-commerce platform.

Video, with its visual impact and ability to capture attention, quickly became an essential tool.

Action

Thanks to LiveMeUp, Pomponne has transformed its e-commerce site by incorporating immersive and engaging videos to highlight its new releases and collections. Each video includes a call-to-action, allowing customers to easily add products to their cart without leaving the video. This transformation is built on two main initiatives:

‍Organizing interactive Live Shopping sessions.

‍Integrating nearly 50 Shoppable Videos, creating a smooth and engaging shopping experience.

‍Pomponne also optimizes its content by repurposing videos from Instagram and TikTok. These videos include before-and-after demonstrations to showcase product effectiveness, customer testimonials to build credibility, and founder-led segments highlighting their ethical approach. Short product demos display shades and applications, while live beauty routines offer quick tips for a radiant complexion.

Impact

The integration of video has had a significant impact on Pomponne, generating nearly 40,000 views across the videos featured on the site. This strategy has not only attracted new customers but also strengthened the loyalty of existing consumers. By offering a more immersive and engaging experience, Pomponne has increased product visibility and built greater trust within its community, ultimately improving customer retention.

‍Increased transparency helps dispel doubts before purchase.

‍Conversion rates have risen, with customers showing more trust and engagement throughout the buying journey.

‍A ripple effect has emerged, as customers are more inclined to share their experiences on social media, boosting the brand’s visibility.

Ambition

Pomponne is a pioneer in enriching the shopping experience. By combining authentic videos with a minimalist approach, the brand has redefined the standards of online retail. Thanks to LiveMeUp, Pomponne has developed an innovative omnichannel strategy, seamlessly connecting social media with e-commerce. By placing video at the heart of its strategy, Pomponne is not only meeting the expectations of modern consumers but also revolutionizing the way they shop online, inspiring a new generation of brands to integrate immersive and engaging technologies into the shopping experience.

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