Background

Gallop & Glitz, a boutique based in Mount Sterling, Kentucky, has built its brand on fun, accessible fashion and a community-first spirit. With their storefront already a hub for loyal shoppers, the owners wanted to extend that same warmth and excitement online — creating a digital experience that felt just as personal as shopping in-store.

That’s when they turned to LiveMeUp, the live selling platform built natively for Shopify.

The Challenge

Even with a strong boutique following, Gallop & Glitz faced challenges in growing digitally:

• Flat engagement on static content: Photos and posts weren’t enough to convey the energy of new arrivals.

• Scaling community online: Their customers loved chatting in-store, but translating that into a digital space wasn’t easy.

• Need for consistency: To keep customers engaged, they needed a repeatable way to drive excitement week after week.

They needed a solution that let them go live seamlessly, keep everything inside Shopify, and make their customers feel part of the show.

The Solution

Gallop & Glitz launched weekly live shows with LiveMeUp.

Key LiveMeUp features that fit their needs:

• Shopify-native sync — Inventory and orders updated instantly during lives, removing the risk of overselling.

• Multi-streaming — Shows went out across Facebook, Instagram, and YouTube, while all purchases stayed centralized in Shopify.

• Interactive chat features — Hosts could respond in real time, showcase new items, and create an engaging back-and-forth with their audience.

• Shoppable replays — Recordings turned into evergreen content, generating sales long after the live ended.

Implementation

The Gallop & Glitz team leaned into consistency and community:

• Weekly Lives: Customers knew to expect live shopping events every week, creating a routine and a sense of anticipation.

• Authentic Hosting: The team’s energy, banter, and real-time styling advice kept the atmosphere fun and personal.

• Chat-Driven Engagement: Loyal customers actively participated in the chat — asking questions, cheering each other on, and even helping new viewers.

Results

Within weeks, Gallop & Glitz saw a major shift:

• Strong engagement: Viewers stayed for long stretches, with chats buzzing throughout.

• High conversions: The combination of urgency and interactivity drove strong sales, especially for limited-inventory items.

• Community loyalty: Customers returned week after week, forming a true “digital boutique family.”

• Sustainable model: The consistency of weekly lives provided a reliable growth engine without high platform costs.

Lessons Learned

• Consistency creates habits: Weekly lives trained customers to tune in, just like a favorite TV show.

• Community is a growth driver: A loyal, chatty audience becomes part of the experience and attracts new customers.

• Authenticity matters most: Real-time try-ons and genuine conversation build trust that photos alone can’t.

• Replays extend reach: Even if someone misses the live, they can shop later, keeping the sales cycle open.

Conclusion

For Gallop & Glitz, live selling isn’t just a tool — it’s the heartbeat of their boutique community. By combining consistency, authenticity, and Shopify-native technology, they’ve built an online experience that mirrors the warmth of their in-store shopping.

With LiveMeUp, Gallop & Glitz transformed weekly live events into a loyalty and sales engine, proving that when you keep showing up for your customers, they’ll keep showing up for you.