What is live selling on Shopify?

Live selling is the most engaging way to connect with your customers in real time. With LiveMeUp, you can host live shopping events directly on your Shopify store, showcase products, answer questions, and let shoppers buy instantly without leaving your site.

Do I need technical skills to use LiveMeUp?

Not at all. LiveMeUp is designed to be simple and intuitive. If you can run your Shopify store, you can start live selling with us. Our Customer Success team is always here to guide you every step of the way.

Can I stream live shopping events on social media too?

Yes! With LiveMeUp, you can go live on your Shopify store and broadcast to platforms like Instagram, Facebook or Youtube at the same time. This way, you meet your customers where they are — and bring them back to your store to complete checkout.

What’s included in the free trial?

Our free plan includes 30 minutes of live streaming each month so you can test live selling at no cost. You’ll also get access to shoppable videos, seamless Shopify integration, and analytics to help you understand your audience.

Scaling Authenticity: Carly Jean Los Angeles Turns Live Shopping into

Background

Carly Jean Los Angeles has always been about more than clothes — it’s a community built around the idea of helping women feel beautiful in every season of life. With a devoted following across the U.S., the brand has mastered storytelling and lifestyle-driven content.

But as CJL’s online audience grew, the team wanted to go beyond static product photos and Instagram posts. They wanted to recreate the warmth of shopping in-store with Carly and her team — the laughter, styling advice, and connection — but on a digital stage.

That’s when CJL turned to LiveMeUp, the live selling platform built natively for Shopify.

The Challenge

Even with a strong digital presence, CJL faced the same hurdles many modern fashion brands encounter:

Flat engagement online: Photos and reels didn’t fully capture the excitement of new capsule drops or the styling versatility of CJL basics.
Operational headaches: Previous livestream attempts weren’t synced with Shopify, leading to inventory mismatches and clunky customer experiences.
Scaling intimacy: Carly’s community was loyal, but creating that “shopping with friends” feeling digitally required the right tools.

CJL needed a solution that was both seamless and scalable — one that kept operations inside Shopify while letting them connect with their community in real time.

The Solution

In Summer 2025, Carly Jean Los Angeles launched live shopping with LiveMeUp.

Key features that changed the game:

Shopify-native integration: Inventory and orders sync instantly. If the last Small “Everyday Basic Tee” sells out live, it’s updated in real time.
Multi-streaming: Lives simultaneously reach Instagram, Facebook, and YouTube audiences, while purchases flow directly through CJL’s website.
Shoppable replays: Customers who miss a live can shop directly from past videos, extending the impact of each event.
Interactive showcasing: New products can be added on the fly during the stream, letting Carly respond instantly to styling requests.

Implementation

The CJL team leaned into LiveMeUp as an extension of their brand:

Custom branded live page: Clean layouts, seasonal imagery, and the CJL logo made the live shopping page feel like a natural extension of their website.
Team training: LiveMeUp guided the team through setup, product management, and live best practices.
Authentic hosting: Carly and her team hosted styling sessions, mixing product demos with Q&A. Customers could click products directly on screen — no hunting around the site.

Results

Within weeks, live shopping became a powerful new growth channel for CJL:

High engagement: Audiences watched an average of 20+ minutes per stream, surpassing typical live shopping benchmarks.
Conversion lift: “Only one left” urgency and real-time try-ons boosted sell-through rates for capsule pieces.
Community expansion: Chat buzzed with questions, emojis, and encouragement — deepening the sense of belonging CJL is known for.
Cost efficiency: With LiveMeUp’s flat pricing, CJL reduced platform costs while scaling impact.

Lessons Learned

Consistency matters: Weekly live drops trained customers to tune in — just like waiting for a capsule launch.
Authenticity builds trust: Seeing Carly and her team try on pieces live removed doubt around fit and styling.
Replay power: Shoppable replays kept generating sales long after the live ended.
Multi-channel reach, single checkout: Social platforms expanded reach, but Shopify remained the seamless sales hub.

Conclusion

For Carly Jean Los Angeles, live shopping with LiveMeUp wasn’t just another feature — it became an extension of their storytelling. By combining Shopify-native tech with authentic, interactive video, CJL recreated the warmth of shopping with Carly and her team online, scaled their community, and converted engagement into measurable growth.

Today, CJL continues to bring capsule launches and styling sessions to life through consistent live events — proving that even in a digital-first retail world, authenticity and connection remain the ultimate drivers of success.