What exactly is live shopping, and why are brands adopting it now?

Live shopping lets brands sell products through live video directly on their website. Customers can watch, ask questions, and buy instantly, combining storytelling, trust, and conversion.

Does live shopping really work for small and mid-size Shopify brands?

Yes. Live shopping is especially effective for boutiques and niche Shopify brands because it builds stronger customer relationships and repeat purchases.

How does live shopping work on Shopify?

Live shopping on Shopify connects live video with your product catalog and native checkout, allowing viewers to purchase products in real time during a live session.

Is live shopping native to Shopify or does it require an app?

Live shopping requires a Shopify app. Shopify-native apps integrate live video, inventory, checkout, and replays directly into the store experience.

Do customers really buy during live shopping events?

Yes. Live shopping creates urgency, real-time interaction, and social proof, which often leads to higher conversion rates than traditional ecommerce pages.

How do brands make money with live shopping beyond the live event?

Brands generate revenue during live events and continue afterward through replays and shoppable videos embedded across their Shopify store.

How often should a Shopify brand run live shopping events?

Most successful brands run live shopping sessions weekly or bi-weekly. Consistency matters more than frequency.

What types of products work best for live shopping?

Products that benefit from demonstration and explanation perform best, including fashion, beauty, jewelry, lifestyle, and specialty products.

Can live shopping help reduce returns and increase customer trust?

Yes. Seeing products demonstrated live helps customers make better purchasing decisions, often reducing returns and increasing satisfaction.

What happens to a live shopping video after the event ends?

Live videos can be replayed and repurposed into shoppable videos that live permanently on a Shopify store and continue generating sales.

Do brands need a studio or large team to start live shopping?

No. Many brands start with a smartphone, basic lighting, and an authentic host. Production quality matters less than connection.

Does live shopping on Shopify impact SEO or AI discoverability?

Yes. Live shopping content can be repurposed into replays, transcripts, and shoppable videos that strengthen SEO and AI-based discovery.

Can live shopping on Shopify coexist with TikTok Shop and social commerce?

Yes. Many brands use social platforms for discovery while running live shopping on Shopify as their owned conversion channel.

Why are more brands choosing to run live shopping directly on Shopify?

Running live shopping on Shopify allows brands to keep control of their data, customers, inventory, checkout, and long-term growth.

LiveMeUp is Now Directly Inside your Shopify Admin

⭐️ We’ve made an important step forward in the LiveMeUp experience.

LiveMeUp is now fully integrated into your Shopify admin. This means you can manage your live shopping and shoppable video activity directly from the same place where you already run your store — products, orders, customers, and apps.

No new interface to learn.
No disruption to your workflow.
Just a more seamless way to work with live shopping on Shopify.

Why this matters for Shopify merchants

Running a Shopify store already requires juggling many tools and dashboards. With this update, LiveMeUp becomes a natural extension of your Shopify environment — not a separate platform.

Here’s what changes for you:

👉 A more familiar experience

LiveMeUp now lives inside the Shopify admin you use every day. Navigation, permissions, and workflows follow Shopify’s standards, making everything feel more intuitive from the start.

👉 Fewer tools, less friction

No need to switch between multiple dashboards. You can manage your live shopping activity right alongside your store operations — saving time and reducing cognitive load.

👉 Built for long-term stability

Being part of Shopify’s embedded app ecosystem ensures better performance, improved security, and long-term compatibility with Shopify updates.

👉 A stronger foundation for what’s next

This migration allows us to build new features faster and more deeply integrated with Shopify — from product management to analytics and automation.

What stays the same

This migration does not change how you use LiveMeUp today.

All your live events, replays, products, and settings remain exactly as they were
Your data is fully preserved
Your current workflows continue to work as usual

The difference is simply where you access LiveMeUp — now inside Shopify.

How to access LiveMeUp in your Shopify admin

Getting started is simple:

Log in to your Shopify admin
Go to Apps
Click on LiveMeUp

That’s it.

A more seamless LiveMeUp experience

This update is an important foundation for what we’re building next at LiveMeUp. By being fully embedded in Shopify, we can continue to simplify live shopping, reduce friction, and help you focus on what matters most: connecting with your customers and growing your business.

As always, if you have questions or feedback, we’re here to help.

—
The LiveMeUp Team