Instagram Community Engagement Pins and Scripts

Written by

Laura Little

Published on

October 22, 2025

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Bring Your Products to Life with Live Shopping

Live shopping brings your products to life in one unified marketing activity. Below are ideas to help you use Instagram pins and host scripts to drive traffic between your Instagram Live stream and Shopify site.

Driving Traffic Between Instagram and Shopify

Send traffic from your Instagram stream to your website through pinned comments, calls to action, and host scripts.
These community engagement tactics are a safe and effective way to guide viewers from your Instagram stream to your hosted online stream.

Pro Tip: Don’t get discouraged if the audience stays on Instagram, every view is valuable!


The Simple Pin

Short and sweet, this pin says it all.

Watch this live at livemeup.io

*always omit the www.


The Incentive Pinned Comment

Give your audience a website-only incentive; be sure to include the incentive action on your live shopping page.


  • (Get Special offer) when you subscribe to our live e-mail list!


The Engagement Pinned Comments

  • Get the shopping party started with these engaging calls to action

  • Besties! Where are you watching from? Drop it in the comments!

  • Where are you watching from?

  • Share this live with friends!


Try these Live Shopping scripts on camera!


The Incentive Script

  • Subscribe to our email list for live shopping, you’ll get an immediate special offer, this is only available on our site”

The Engagement Script

  • Where are you watching from? Put it in the chat and tell us!

  • If you love this live, share it with your friends

Technical Set Up

Note! There is no unified inbox between chats.

If you are multi-channel streaming, we recommend having a dedicated chat moderator with two devices or screens available for comfortable chat moderation.