What is live selling on Shopify?

Live selling is the most engaging way to connect with your customers in real time. With LiveMeUp, you can host live shopping events directly on your Shopify store, showcase products, answer questions, and let shoppers buy instantly without leaving your site.

Do I need technical skills to use LiveMeUp?

Not at all. LiveMeUp is designed to be simple and intuitive. If you can run your Shopify store, you can start live selling with us. Our Customer Success team is always here to guide you every step of the way.

Can I stream live shopping events on social media too?

Yes! With LiveMeUp, you can go live on your Shopify store and broadcast to platforms like Instagram, Facebook or Youtube at the same time. This way, you meet your customers where they are — and bring them back to your store to complete checkout.

What’s included in the free trial?

Our free plan includes 30 minutes of live streaming each month so you can test live selling at no cost. You’ll also get access to shoppable videos, seamless Shopify integration, and analytics to help you understand your audience.

Top 5 Fears About Going Live — And How Boutiques Owners Overcome Them

Intro

Live shopping is one of the most exciting trends in e-commerce today. Brands using LiveMeUp report 2–3x higher conversion rates compared to static product pages, along with stronger customer engagement and incremental sales.

But despite the potential, many retailers hesitate before hosting their first live commerce event. The concerns are valid — and they come up in nearly every conversation we’ve had. The good news? Each fear has a clear solution.

Here are the top five fears about going live — and how brands are overcoming them.

1. “What if nobody shows up?”

This is the most common worry. What if you prepare, go live, and no one attends?

👉 The truth: your live is just the beginning. Every LiveMeUp session automatically becomes a shoppable replay, which keeps generating traffic and conversions long after the event ends. For many brands, replays drive more sales than the live moment itself.

2. “We’re not tech experts.”

Retail teams often fear the setup will be too complex.

👉 The solution: LiveMeUp integrates directly with Shopify and other e-commerce platforms in minutes. If you can upload a product photo, you can run a live shopping event. No coding, no developers — just plug in and go.

3. “We’re camera-shy.”

Not everyone feels comfortable on camera, and that’s okay.

👉 The insight: authenticity beats polish. Customers want to connect with real people, not TV presenters. A founder talking honestly about their product from their desk often resonates more than a glossy ad. Imperfection makes live commerce human — and effective.

4. “It won’t work for my industry.”

Live shopping is often associated with fashion and beauty. But what about other sectors?

👉 The reality: live commerce is spreading across verticals. We’ve seen successful launches in food, wellness, jewelry, home goods, and more. If your product has a story, it has an audience.

5. “How do we measure ROI?”

Every marketing channel has to prove its worth.

👉 With live commerce, the metrics are clear:

2–3x higher conversion rates during live sessions.
8–12 minute average watch times, far longer than static product videos.
20–30% incremental sales from live and replay traffic combined.

These aren’t vanity metrics — they’re proof that live shopping drives revenue.

Conclusion

Fear is natural, especially with something new. But every concern about going live has an answer — and the brands who push through are unlocking a powerful new sales channel.

With LiveMeUp, you can start small, stay authentic, and grow into live commerce with confidence.

👉 Book a demo today and see how simple your first live shopping event can be.