Whether you’re a big team or a small one, locking in an email strategy for your live shopping events can make or break your results.

With a bit of strategic planning, you can drive purchase conversions at every stage of the event journey, from the first invitation to the post-event replay recap.

With the LiveMeUp + Klaviyo integration, you can seamlessly create a live shopping fan club segment and send tailored marketing campaigns exclusively to your audience that loves watching your content live.

Use these emails to:

• Educate your audience on where to watch and how to participate
  

• Tease product offers or exclusives happening during the event
  

• Reward attendees for watching

• Incentivize return participation
  
  

Below are three sample email schedules you can adapt based on your experience level and audience size.

Beginner Email Strategy

Goal: Build awareness and consistency with a simple, manageable schedule.

1. Live Shopping Event Invitation (7–10 days before): Send to all profiles
   
2. Live Shopping Reminder (1 day before): Send to Live Shopping segment
3. Live Shopping Starting (10 minutes before): Send to Live Shopping segment

Intermediate Email Strategy

Goal: Expand reach and retention with a replay email.

1. Live Shopping Event Invitation (7–10 days before): Send to all profiles
   
2. Live Shopping Reminder (1 day before): Send to Live Shopping segment
   
3. Live Shopping Starting (10 minutes before): Send to Live Shopping segment
4. Live Shopping Replay (1 day after): Send to all profiles

Expert Email Strategy

Goal: Maximize engagement and segment your audience based on behavior.

1. Live Shopping Event Invitation (7–10 days before): Send to all profiles
   
2. Live Shopping Reminder (1 day before): Send to Live Shopping segment
3. Live Shopping Starting (10 minutes before): Send to Live Shopping segment
   
4. Live Shopping Highlight (at 30-minute timestamp): Send to segment by URL visit 
   
5. Live Shopping Replay (1 day after): Send to all profiles
   
   

Bonus: Abandoned Cart Countdown

Create a segment based on profiles who:

1. Visited the event URL
2. Added to cart but did not purchase
   
   

Send a limited-time “Abandoned Cart Countdown” email to capture additional conversions! 

Additional Resources

1. Klaviyo Email Software
   

2. Connecting the Klaviyo Integration

3. Google Analytics

When Should You Go Live?

Use Google Analytics to determine your best-performing days.
Start by searching “Top day of week by users” in GA4 to identify when your site sees the most traffic, and schedule your next live event accordingly.