Intro

One of the most common questions we hear during discovery calls is: “Which products should I show in my first live?”

The answer matters. The right product can create excitement, engagement, and sales momentum. The wrong product can make your live feel flat.

After 200+ hours of client conversations and hundreds of brand launches on LiveMeUp, we’ve seen what works best. Here’s how to strategically choose which products to feature in your live shopping events.

Step 1: Start With Best-Sellers

Your live should feel familiar and exciting. Featuring products that customers already know and love gives you instant traction.

• Social proof in action: if it’s already popular, the live adds urgency and community buzz.
  

• Low risk: proven demand makes conversions more predictable.
  

• Confidence boost: you can easily talk about products you’ve sold successfully before.
  
  

👉 Case Snapshot: A fashion brand launched their first live by showcasing their top-selling denim jacket. Viewers immediately recognized it, and sales spiked — they sold 80% of stock live, with the rest gone through the replay.

Step 2: Showcase High-Margin Products

Live shopping requires energy, effort, and promotion. Maximize ROI by prioritizing high-margin items that deliver strong profitability.

• Bundles: create curated sets with higher order value.
  

• Exclusive upgrades: show limited-edition versions of existing products.
  

• Upsell opportunities: feature complementary products that increase cart size.
  
  

👉 Pro Tip: Use live sessions to launch bundles that don’t exist on static product pages — creating exclusivity and higher margins.

Step 3: Introduce New Products or Launches

Lives are perfect for product reveals. Customers love being “the first to know.”

• Exclusive first look: offer a sneak peek only available live.
  

• Scarcity effect: promote limited inventory or pre-order spots.
  

• Emotional connection: share the story behind the new product live, making customers feel part of the journey.
  
  

👉 Case Snapshot: A skincare brand launched a new serum live before it hit their website. They sold out 70% of the first batch during the event and built a waitlist of 1,500 customers through the replay.

Step 4: Pick Products With Stories

Not every product is live-friendly. The best products are the ones with a story to tell.

• Does the product have a unique origin or inspiration?
  

• Can you demo it live (how it looks, works, or feels)?
  

• Is there a customer success story tied to it?
  
  

👉 Remember: stories sell. A live stream isn’t about listing features — it’s about connecting through narrative.

Step 5: Consider Seasonality and Timing

Timing matters. Align your live events with customer needs and seasonal moments.

• Holidays: feature gift bundles or limited-time specials.
  

• Back to school: highlight essentials or multi-packs.
  

• Weather-driven: showcase items relevant to the season (coats in fall, skincare in summer).
  
  

👉 Pro Tip: Use live shopping to extend seasonal campaigns. For example, a home goods brand ran a “Holiday Decorating Live” in December and kept the replay featured all month — driving consistent sales.

Step 6: Balance Breadth and Focus

It’s tempting to show everything at once, but less is often more.

• For short lives (15–20 min): 2–3 products max.
  

• For longer lives (30–45 min): 4–6 products, but keep the pacing tight.
  

• Avoid overwhelming viewers with too much choice.
  
  

👉 Pro Tip: Always highlight a “hero product” — the one item you want to guarantee sells out.

Step 7: Use Customer Data to Decide

Your audience is telling you what they want — listen.

• Review recent sales reports to see what’s trending.
  

• Monitor search queries on your store.
  

• Ask your community directly: run polls before the live asking which products they want to see.
  
  

👉 LiveMeUp brands who co-create with their audience often see higher engagement and sales. Customers love to feel their voice matters.

Conclusion

Choosing the right products for your live shopping event is both an art and a science.

Start with best-sellers for traction, high-margin items for profit, and new products for buzz. Layer in storytelling, seasonality, and customer input to create a lineup that feels exciting and relevant. And remember: less is more — focus your energy on a few products and make them shine.

👉 Ready to pick your first live lineup? Book a demo with LiveMeUp today and discover how to turn products into stories that sell.