How to Keep Customers Engaged During a Live Shopping Event

Written by

Guillaume Faure

Published on

September 25, 2025

Tags

Marketing

Intro

The magic of live shopping isn’t just in showing products — it’s in keeping your audience watching, interacting, and buying. Engagement is what transforms a simple stream into a true shopping experience.

On LiveMeUp, brands that actively engage viewers see 8–12 minutes of average watch time (vs. 1–2 minutes on static product videos) and significantly higher conversions.

Here’s how to keep your customers engaged from start to finish.

 

 

Step 1: Use Chat to Build Conversations

 

Encourage viewers to interact right away.

  • Greet people as they join.

  • Answer questions in real time.

  • Call out names and thank participants.

👉 Pro tip: viewers who use chat are far more likely to convert than passive watchers.

 

 

Step 2: Run Polls and Surveys

 

Polls are quick, interactive, and fun.

  • Ask viewers which product they want to see next.

  • Let them vote on colors, sizes, or bundles.

  • Use the results live to guide the event.

👉 This creates a sense of co-creation, not just consumption.

 

 

Step 3: Trigger Live Product Drops

 

Nothing creates urgency like a well-timed product drop.

  • Highlight an item in chat with a one-click purchase link.

  • Announce limited-time offers available only during the stream.

  • Pair drops with exclusive discounts.

👉 Live drops drive conversion spikes mid-event.

 

 

Step 4: Make It Personal

 

The more human the live feels, the better.

  • Share a quick story about the product.

  • Show behind-the-scenes moments.

  • Invite team members or even customers to join.

👉 Remember: authenticity beats polish. A relatable host is more engaging than a perfect presenter.

 

 

Step 5: Close with a Call to Action

 

End with clarity:

  • Summarize what was shown.

  • Highlight limited-time offers again.

  • Direct viewers to the replay if they missed something.

👉 A strong closing CTA helps convert late-stage watchers into buyers.

 

 

Conclusion

 

Engagement is the heart of live commerce. By using chat, polls, product drops, and personal storytelling, you can keep viewers active — and transform watch time into sales.

With LiveMeUp, you don’t just stream, you create conversations that convert.

 

👉 Book a demo today and see how easy it is to keep customers engaged during your first live shopping event.