How to Set Up Your First Live Shopping Event

Written by

Guillaume Faure

Published on

September 25, 2025

Intro

Live shopping is reshaping e-commerce. Brands using LiveMeUp regularly see 2–3x higher conversion rates compared to static product pages, plus deeper engagement and incremental sales from replays.

If you’re wondering how to get started, you’re not alone. This guide will show you exactly how to set up your first live shopping event — step by step.

 


 

Step 1: Pick the Right Product

 

Start with a product that gives you the best chance of success:

  • A best-seller that already resonates with your audience, or

  • A high-margin item you want to push.

👉 Pro tip: early wins matter. Choosing the right product builds momentum and confidence.

 


 

Step 2: Prepare Your Environment

 

You don’t need a studio. The simplest setup often works best:

  • Lighting: natural light or a basic ring light.

  • Camera: your smartphone on a tripod for stability.

  • Audio: a quiet space and, if possible, a simple microphone.

Remember: in live commerce, authenticity beats polish. Customers want a human connection, not a staged ad.

 


 

Step 3: Set Up Your LiveMeUp Integration

 

LiveMeUp makes it simple:

  • Connect your Shopify store in just a few clicks.

  • Sync your products automatically.

  • Test your stream before going live.

👉 No coding, no dev work — if you can upload a product photo, you can host a live shopping event.

 


 

Step 4: Engage Your Audience During the Event

 

The real power of live shopping is interaction. Use features to make your event dynamic:

  • Chat: answer questions in real time.

  • Polls: involve your audience in decisions.

  • Product drops: trigger excitement and urgency.

On average, LiveMeUp brands see 8–12 minutes of watch time per viewer — far above static product videos.

 


 

Step 5: Promote Before, During, and After

 

Promotion is key to maximizing reach:

  • Before: announce your event via email, Instagram, TikTok, and your store.

  • During: share your live link in real time to boost attendance.

  • After: post the shoppable replay — many brands see 20–30% of sales from replay traffic.

 


 

Conclusion

 

Setting up your first live shopping event doesn’t have to be complicated. With the right product, a simple setup, and the right platform, you can go from first stream to first sale with ease.

Every live you run also becomes an asset — a replay that keeps generating sales long after the event ends.

 

👉 Ready to launch your first live shopping event?

Book a demo with LiveMeUp today and start selling live.