The Live selling playbook

Actionable guides, expert tips, and industry insights for mastering video commerce on Shopify.

What We Learned From 200+ Hours of Live Commerce Conversations
Latest Article

What We Learned From 200+ Hours of Live Commerce Conversations

After 200+ hours of conversations with brands, one thing is clear: live commerce isn’t a trend — it’s how e-commerce becomes human again. Brands are seeing 2–3x higher conversio...
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The Top 10 FAQs About Live Commerce — Answered
Marketing

The Top 10 FAQs About Live Commerce — Answered

After hundreds of conversations with brands curious about live shopping, we’ve noticed the same questions come up again and again. These FAQs highl...
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Top 5 Fears About Going Live — And How Boutiques Owners Overcome Them
Marketing

Top 5 Fears About Going Live — And How Boutiques Owners Overcome Them

Many brands hesitate to try live shopping, but their top fears all have solutions. Worried no one will show up? Replays keep selling long after the...
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The LiveMeUp Launch Checklist: From First Stream to First Sale
Marketing

The LiveMeUp Launch Checklist: From First Stream to First Sale

Launching your first live shopping event is easier than you think. Start with a popular product, set up simple lighting and audio, and focus on rea...
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Introducing The Boutique Hub Collaboration
Marketing

Introducing The Boutique Hub Collaboration

The LiveMeUp partnership with The Boutique Hub has landed!, Get to know The Boutique Hub an incredible organization whose sole focus is to
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How to Keep Customers Engaged During a Live Shopping Event
Marketing

How to Keep Customers Engaged During a Live Shopping Event

The magic of live shopping isn’t just in showing products — it’s in keeping your audience watching, interacting, and buying. Engagement is what tra...
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How to Promote a Live Shopping Event (Before, During, and After)
Marketing

How to Promote a Live Shopping Event (Before, During, and After)

Going live is only half the battle. The other half is getting people to actually show up — and keeping them engaged even after the event ends. Bran...
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How to Set Up Your First Live Shopping Event
Marketing

How to Set Up Your First Live Shopping Event

Live shopping is reshaping e-commerce. Brands using LiveMeUp regularly see 2–3x higher conversion rates compared to static product pages, plus deep...
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