Bring a Social-Like Shoppable Video Feed to Your Mobile App

Creating a mobile app as a new sales channel is an innovative strategy that allows businesses to get closer to their customers. A mobile app converts ten times better than a traditional website, thanks to an optimized and more engaging user experience.

From Search eCommerce to Discovery eCommerce

To attract and retain your audience on your mobile app, it’s crucial to make it as intuitive and navigable as your social media platforms. With the arrival of TikTok, we have observed a fundamental transformation, shifting from a "Search e-commerce" model to a "Discovery e-commerce" model. Now, users want to easily discover new products, just as they do on their favorite social platforms. This approach not only increases engagement but also makes product discovery and purchasing easier.

‍

Integrating Video into Your Mobile App: A Winning Strategy

Integrating video into your mobile app is a winning strategy for several reasons. On one hand, it offers an immersive and interactive experience that captures users' attention. On the other hand, combining videos with a mobile app makes product discovery fun and engaging, thus increasing conversion and retention rates.

‍

Why Add Video to Your Mobile App?

Adding videos to your mobile app allows you to offer a social-like video feed for product discovery. Attract younger generations by integrating a swipeable video feed into your app, fully embracing the era of "product discovery." This feature encourages users to browse your products in an engaging and familiar format.

‍

Types of Videos Available on Your Mobile App

• Live Shopping: Broadcast live shopping sessions, allowing users to interact with your products in real-time, ask questions, and make instant purchases, creating a dynamic and engaging shopping experience that feels personal and immediate.

• Replay Shopping: Offer the ability to watch previously recorded live shopping sessions for those who may have missed them, ensuring that all users have access to the same content and opportunities to purchase, even if they couldn’t tune in live.

• Shoppable Videos: Provide videos where the featured products are directly purchasable, simplifying the buying process by allowing users to click on items within the video itself, streamlining their path from inspiration to purchase in just a few taps.

‍

The Benefits of Adding Video to Your Mobile App

• Real-Time Engagement: Push notifications alert customers when you go live, driving traffic and increasing viewership. By integrating video, you can create dynamic, real-time interactions that captivate your audience, making them feel more connected and engaged with your brand. This immediacy fosters a sense of community and urgency, encouraging users to participate and stay tuned.

• Increased Conversion Rate: Combining live shopping with a seamless mobile experience boosts conversion rates and customer satisfaction. Videos allow you to showcase products in action, providing a richer, more detailed view than static images. This enhanced visibility builds trust and confidence in your offerings, making it easier for customers to make informed purchasing decisions.

• Increased Retention: Adding videos improves customer retention by making the user experience immersive and personalized, encouraging users to return regularly. Videos can offer tutorials, updates, and personalized content, keeping users engaged and invested in your app. The more value and entertainment your app provides and increasing long-term loyalty.

• User-Friendly Interface: An intuitive and easy-to-navigate checkout experience is crucial in keeping customers coming back. By incorporating videos that guide users through the buying process, you can simplify the customer journey, reducing friction and enhancing the overall shopping experience. A user-friendly interface, combined with engaging video content, ensures that customers enjoy a smooth, hassle-free experience, encouraging positive word-of-mouth.

‍

If you're ready to elevate your mobile shopping experience and drive more sales, now is the time to integrate video into your mobile app.

If you're looking to add video to your existing mobile app, or if you don't have an app yet but are ready to take the leap, contact us today to discuss your project.

‍