Hillberg & Berk is a Canadian luxury jewelry brand whose mission goes beyond mere ornamentation: it aims to inspire confidence and personal growth through its creations. Founded in 2007 by Rachel Mielke, the brand embodies a strong commitment to authenticity, diversity, and creativity. With refined and bold designs, Hillberg & Berk offers much more than jewelry; it provides inspiring experiences for its customers, allowing them to express their unique personalities and shine every day.
In a highly visual and emotional industry like jewelry, Hillberg & Berk needed an interactive and immersive way to convey the essence of its brand and elevate its products. The brand’s goal was to create an experience that reflects not only the beauty of its pieces but also the emotion and quality behind each creation. The LiveMeUp app emerged as the ideal solution to meet this need, integrating interactive video elements on the brand’s e-commerce site, enriching the online customer experience.
Thanks to LiveMeUp, Hillberg & Berk implemented a live shopping and multi-channel video content strategy, reinventing how the brand engages with its audience. Here’s how:
Monthly Live Shopping: Once a month, Hillberg & Berk hosts a live shopping session on its website to unveil new collections, share favorites, and offer style tips. This event creates a strong, direct connection with the brand’s community, allowing customers to discover products live and ask questions in real-time. To make each live session memorable, Hillberg & Berk uses tools to provide multiple camera angles, creating a polished presentation.
Shoppable Videos on Product Pages: Hillberg & Berk cuts its live sessions into short videos focused on each product, integrating them directly on the corresponding product pages. With LiveMeUp, the brand inserts a story bubbles widget on product pages to showcase these short videos, allowing customers to see each piece being worn. These immersive videos, captured during live sessions, add a human and lively dimension to the products on its e-commerce site.
The initiatives implemented with LiveMeUp are transforming Hillberg & Berk’s customer experience and directly contributing to its growth. By creating a monthly live shopping event, the brand builds a loyal community that feels connected and valued. Integrating Shoppable Videos on product pages offers a unique, interactive browsing experience that facilitates purchase decisions. This enriched video content also increases conversion rates and time spent on the site, strengthening customer engagement and loyalty. Each video becomes a new opportunity to enhance the brand’s image while creatively meeting audience needs.
By focusing on an immersive and personalized experience, Hillberg & Berk positions its e-commerce at the forefront of innovation in the online jewelry industry. Thanks to the tools offered by LiveMeUp, the brand doesn’t just follow trends but sets new paths to redefine the luxury e-commerce experience. By combining humanity, technology, and creativity, Hillberg & Berk demonstrates that a well-executed Live Shopping can provide an authentic, rich, and endlessly reusable customer experience, adaptable into multiple formats for lasting impact.
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