Lumiberry is an online store dedicated to fans of kawaii and cute products. It offers a unique selection of accessories, jewelry, and decorations, with exclusive collections showcased during live events. By emphasizing a creative and affordable style, the brand stands out with handcrafted and personalized goodies, as well as regular bonuses and promotions that cultivate a loyal and passionate customer base. The founder of this initiative, whose identity remains carefully kept secret, adds an intriguing touch of mystery to this unique project.
For Lumiberry, the goal is to build an authentic relationship with its customers by directly involving them in the shopping experience. The brand sought a solution to strengthen this unique bond and make every order a special moment. LiveMeUp provided the perfect answer by enabling the implementation of a Live Packing system, where each order is carefully packed live, making the experience even more engaging and memorable.
Lumiberry implemented several initiatives to fully leverage the potential of LiveMeUp:
Daily Live Packing sessions, where orders are prepared live, creating a captivating community experience.
A novel approach to live streaming, where only hands and gestures are filmed. This original method reduces the hesitation of appearing live in front of a large audience, offering a faceless ASMR experience that focuses on sound and movement rather than visual identity.
Maximum visibility of Live events on its Shopify site, featuring a Live Shopping page in the navigation bar and a Live tab on the homepage for easy visitor access.
Showcasing exclusive items and promotions reserved for live events, strengthening customer engagement and interaction during live streams.
Lumiberry’s actions have delivered impressive results:
Enhanced customer engagement: Each live session attracts an average of 500 viewers, fostering a sense of belonging and community around kawaii products.
Increased revenue: Live Packing sessions generate approximately $3,000 in sales per day, significantly boosting Lumiberry's growth.
Brand value enhancement: Daily Live Packing and direct interaction with customers reinforce the image of a transparent and approachable brand while offering a unique shopping experience.
Through this innovative Live Packing approach, Lumiberry is redefining the customer experience in e-commerce by offering a direct and personalized immersion. By using a live technique focused solely on hands, the brand paves the way for a more accessible model for e-merchants, creating a direct connection without the pressure of personal exposure. Lumiberry demonstrates that by actively involving customers, it is possible to transform every order into a groundbreaking experience, opening new horizons.
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