Oden is a French cosmetics brand, founded by Marion Weber, that stands out for its commitment to the quality of its products. Each of their creations highlights ingredients sourced from France, with a focus on eco-responsibility and transparency. More than just a beauty brand, Oden embodies a true lifestyle, where every product tells a story, reflects a commitment, and is built around human values.
Oden has always sought to foster closeness with its customers and establish an open dialogue about its products and values. However, with the growing digitalization of commerce, the brand needed to find an innovative way to capture, engage, and retain its online community. This is where LiveMeUp steps in, offering Oden the opportunity to incorporate Live Shopping sessions into its e-commerce platform. This need for proximity and authentic exchange is perfectly addressed by this solution.
Each month, Oden hosts a live shopping event on its e-commerce site, led by Marion Weber herself. During these sessions, various formats are highlighted: the presentation of a limited edition product, a beauty routine demonstration, or discussions with experts. Before each event, the brand engages in proactive communication. Two weeks prior, Instagram posts and stories, newsletters, and website banners inform the community about the upcoming live event.
On the day of the event, Marion invites her entire community via Instagram stories to join the live session just minutes before it starts, creating a sense of anticipation and excitement. Through a dedicated Live Shopping page on Oden’s website, customers can participate in the event, ask questions in real-time, and benefit from Marion’s personalized advice. This format offers a truly immersive and interactive experience, where Marion’s central role strengthens the feeling of closeness and trust between the brand and its customers.
The actions implemented with LiveMeUp have significantly impacted the history and growth of the Oden brand. Each live session is not only a product presentation but also a special moment of exchange with customers. This allows Oden to humanize the shopping experience while cultivating brand love around Marion and the values she embodies. Live shopping sessions generate not only immediate sales but also strengthen customer loyalty, as they feel heard and understood.
Oden’s actions with LiveMeUp are not just innovative, they are redefining the future of relationship-based e-commerce. By harnessing the power of live shopping, Oden creates a unique experience where purchasing becomes a moment of sharing and personalized advice. This format turns every interaction into an exclusive event, revolutionizing how customers perceive and engage with the brand. Oden is leading the way toward a more human, more interactive e-commerce model, where emotional connections are just as important as sales.
.png){kind=small}
