Tajinebanane, an iconic brand dedicated to breastfeeding fashion, is known for its creative and uninhibited approach. It has established itself as a pioneer in its field, combining product quality with authentic communication that resonates with its engaged community. Its innovative e-commerce strategy reflects its forward-thinking spirit and desire to offer unique experiences to its customers.
Tajinebanane's need was clear: to further engage its community. In its quest to provide customers with an immersive and interactive experience, the brand found the perfect solution in LiveMeUp. Through Live Shopping and Shoppable Videos, Tajinebanane was able to strengthen its connection with customers while optimizing the shopping journey.
To maximize the impact of its e-commerce, Tajinebanane implemented an innovative and multi-platform video strategy:
Live Shopping for each collection launch, with an exclusive preview for live participants and an official site opening after the live.
Multi-platform communication via Instagram (posts, reels, stories) and newsletters sent through Klaviyo to engage its community and inform them about upcoming events.
Shoppable Videos integrated into product pages as lookbooks, allowing customers to see the collection in action directly on the product listings.
The results of this strategy strongly illustrate the significant impact of integrating LiveMeUp on Tajinebanane's growth and engagement. By adopting an innovative and bold approach with live shopping and interactive videos, the brand has dramatically boosted its performance:
Skyrocketed its conversion rate through engaging and immersive live sessions, turning a simple broadcast into a genuine experience.
Captured and retained its community with attractive Shoppable Videos directly embedded in product pages, offering a smooth and visual user experience.
Optimized each collection launch by perfectly synchronizing communication before and after the live, creating anticipation and immediate purchase desire.
Thanks to this strategy, Tajinebanane generated an impressive €10,000 in just 45 minutes of Live Shopping. Additionally, its 100 Shoppable Videos accumulated 24,000 views, maximizing product visibility and boosting customer confidence throughout their shopping journey.
Since implementing this new strategy, Tajinebanane has been pushing the boundaries of e-commerce in France. Its ability to combine visual storytelling with interactivity for its customers is redefining online shopping standards. By innovating with formats like Live Shopping and Shoppable Videos, the brand is paving the way for a new era of digital commerce. This innovative model, rooted in community engagement, may well become a must-have for brands looking to transform the online shopping experience.
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