New York, NY - August 28th, 2024 – Live Me Up is excited to announce its partnership with PatBO for an innovative live shopping event on September 10th, 2024. This groundbreaking event will be the first time in the U.S. that PatBO offers an immersive shopping experience directly from the runway to consumers' devices via the PatBO US website.
PatBO’s Spring 2025 runway show will feature a unique live shopping element, allowing fashion enthusiasts to engage with the event in real time. Viewers can watch the live broadcast, interact with the show, and instantly pre-order items from the collection as they debut on the runway. The PatBO event will also be simultaneously broadcast on their Instagram and YouTube channels, and thanks to the CFDA, it will also be shown in front of the Rockefeller Center.
"Partnering with LiveMeUp to bring our Spring '25 runway show to life through live shopping is a game-changer for us. This collaboration allows us to connect directly with our audience, offering them an immersive experience that combines the excitement of the runway with the ability to shop in real-time. We can't wait for our clients to join us on this journey, embracing the future of fashion with PatBO," said Patricia Bonaldi, Founder & Creative Director of PatBO.
Live Me Up is thrilled to support PatBO in not only delivering a revolutionary live shopping experience but also in enhancing community engagement. Beyond the live show, PatBO will utilize Live Me Up’s shoppable replays and videos to continue connecting with their audience and expanding their reach.
"At Live Me Up, we're dedicated to empowering brands to connect with their audiences in meaningful ways. This partnership with PatBO represents a new frontier in fashion—one where technology meets creativity, allowing consumers to experience the thrill of the runway and the convenience of instant shopping," said Guillaume Faure, CEO at Live Me Up.
Tune in to the live-stream of PatBO’s Spring 2025 runway show on the PatBO US website on September 10th, 2024, at 2 PM EST. Don’t miss this opportunity to be part of a fashion revolution.
For more information about the event, please visit PatBO's official website or contact:
Chanida Rayrolles - Head of Growth at Live Me Up
514-222-8602 -chan@livemeup.io
About PatBO:
PatBO is a Brazilian brand that captures the vibrant energy of South America through its artfully hand-embroidered RTW and Swim Collection. Founded by Patricia Bonaldi, PatBO is known for its richly detailed embroidery and bold prints, with a commitment to empowering local communities through skilled craftsmanship. The brand is sold in 20 different countries and is available in over 150 stores globally, including Net-a-Porter, Bergdorf Goodman, and Saks Fifth Avenue.
About Live Me Up:
Live Me Up is an all-in-one video commerce platform that empowers Shopify merchants to transform their businesses through live shopping experiences that connect with customers in real-time and shoppable videos that provide a dynamic video content experience. The platform integrates seamlessly with Shopify, providing brands with the tools they need to engage audiences, build communities, and drive sales through interactive and immersive shopping events.
