The Live selling playbook

Actionable guides, expert tips, and industry insights for mastering video commerce on Shopify.

What We Learned From 200+ Hours of Live Commerce Conversations
Latest Article

What We Learned From 200+ Hours of Live Commerce Conversations

After 200+ hours of conversations with brands, one thing is clear: live commerce isn’t a trend — it’s how e-commerce becomes human again. Brands are seeing 2–3x higher conversio...
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10 Tips for Including Live Shopping into Your E-commerce Strategy
Industry

10 Tips for Including Live Shopping into Your E-commerce Strategy

By integrating live shopping into your e-commerce strategy, you can offer your customers an interactive shopping experience.
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The Top 10 FAQs About Live Commerce — Answered
Marketing

The Top 10 FAQs About Live Commerce — Answered

After hundreds of conversations with brands curious about live shopping, we’ve noticed the same questions come up again and again. These FAQs highl...
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Top 5 Fears About Going Live — And How Boutiques Owners Overcome Them
Marketing

Top 5 Fears About Going Live — And How Boutiques Owners Overcome Them

Many brands hesitate to try live shopping, but their top fears all have solutions. Worried no one will show up? Replays keep selling long after the...
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The LiveMeUp Launch Checklist: From First Stream to First Sale
Marketing

The LiveMeUp Launch Checklist: From First Stream to First Sale

Launching your first live shopping event is easier than you think. Start with a popular product, set up simple lighting and audio, and focus on rea...
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Introducing The Boutique Hub Collaboration
Marketing

Introducing The Boutique Hub Collaboration

The LiveMeUp partnership with The Boutique Hub has landed!, Get to know The Boutique Hub an incredible organization whose sole focus is to
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How to Avoid Technical Issues and Go Live Smoothly
Marketing

How to Avoid Technical Issues and Go Live Smoothly

One of the top concerns we hear during client conversations is: “What if something goes wrong during my live shopping event?” It’s a fair question....
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How to Integrate Live Shopping Into Your Online Store
Marketing

How to Integrate Live Shopping Into Your Online Store

One of the most common questions we hear from brands is: “How hard is it to add live shopping to my existing store?” The good news: it’s easier tha...
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How to Scale Live Shopping From First Stream to Full Strategy
Marketing

How to Scale Live Shopping From First Stream to Full Strategy

Running your first live shopping event is exciting — but what happens after? For many brands we work with at LiveMeUp, the first stream is just the...
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How to Choose Which Products to Feature in a Live Shopping Event
Marketing

How to Choose Which Products to Feature in a Live Shopping Event

One of the most common questions we hear during discovery calls is: “Which products should I show in my first live?” The answer matters. The right ...
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How to Overcome Camera Shyness and Go Live Confidently
Marketing

How to Overcome Camera Shyness and Go Live Confidently

One of the biggest fears we hear in client conversations is: “But I’m not good on camera.” It’s completely normal. Going live can feel intimidating...
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How to Measure the ROI of Live Commerce
Marketing

How to Measure the ROI of Live Commerce

Every brand wants to know: does live shopping actually pay off? The short answer is yes. Brands using LiveMeUp regularly see 2–3x higher conversion...
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How to Repurpose Live Content Into Evergreen Assets
Marketing

How to Repurpose Live Content Into Evergreen Assets

One of the most overlooked advantages of live shopping is what happens after the event. Too many brands treat their live as a one-time show — when ...
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How to Keep Customers Engaged During a Live Shopping Event
Marketing

How to Keep Customers Engaged During a Live Shopping Event

The magic of live shopping isn’t just in showing products — it’s in keeping your audience watching, interacting, and buying. Engagement is what tra...
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How to Promote a Live Shopping Event (Before, During, and After)
Marketing

How to Promote a Live Shopping Event (Before, During, and After)

Going live is only half the battle. The other half is getting people to actually show up — and keeping them engaged even after the event ends. Bran...
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How to Set Up Your First Live Shopping Event
Marketing

How to Set Up Your First Live Shopping Event

Live shopping is reshaping e-commerce. Brands using LiveMeUp regularly see 2–3x higher conversion rates compared to static product pages, plus deep...
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