Best practices for Shoppable Video
on Homepage and Product Page.

Make videos work like a personal salesperson: answering questions, building excitement, and reducing friction in the buyer journey!

Here’s how to use videos on your homepage to instantly hook visitors and guide them into your store. Carrousel or Story widgets.

Lifestyle Video: Show a lifestyle-driven brand story or highlight your best-selling products.
Trending or Seasonal Highlights: Feature new arrivals, limited editions, or seasonal promotions.
Customer Testimonials & UGC: Showcase real buyers using the products in everyday life. Build trust by integrating social proof and authenticity.
Explainer Video (Brand Value Proposition): Ideal for DTC brands with a strong mission or innovation: In 30-45 sec, explain what makes your brand unique.

Make your product pages irresistible with videos that answer buyer questions and reduce hesitation.

Product Demo (Core Features & Benefits): Show the product in action—how it works, key features, and close-ups.
How-to & Tutorials: Demonstrate different ways to use or style the product. Especially powerful for beauty, fashion, and tech products.
Unboxing Experience: Show the packaging, first impressions, and included items. Boosts confidence and excitement before purchase.
Social Proof & Reviews: Use clips of real customer reviews or influencer or UGC testimonials.
Live Shopping Replay: Embed key shoppable moments from past live sessions.

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