Best practices for Live Shopping
audience acquisition

Maximize reach, engagement, and sales before and after
your LiveMeUp-powered live shopping event.

Here are some tips to create excitement and drive awareness before your live shopping event:

Email Blast: Announce the event to your subscriber list with a clear CTA (RSVP, Set Reminder).
Social Media Teasers: Post behind-the-scenes, countdowns, and polls on Instagram Stories, TikTok, and Facebook.
Paid Ads (Meta & Google): Target past buyers, lookalike audiences, and engaged followers.
Influencer & Ambassador Collaboration: Have influencers tease the event and share exclusive sneak peeks.
Website Banners & Pop-ups: Add a countdown timer + “Set a Reminder” button on homepage & Live Shopping page.
SMS & WhatsApp Alerts: Send a short, engaging message to past customers.
Affiliate & Referral Push: Encourage customers to invite friends with a special bonus for attendees.

Keep the momentum going with these last-minute engagement strategies:

Reminder Emails & SMS: Send a reminder 24h before, then a final one 1 hour before.
Exclusive Offers Reveal: Tease “live-only” deals and limited stock drops.
Exit-Intent Pop-ups: Capture abandoning visitors with a "Join our Live Shopping Event" popup.
Social Media Stories & Reels: Go live on your social medias for 5 min before the session to remind & invite your audience on your store.

Turn live viewers into loyal customers with these post-event strategies:

Replay Email & SMS: Send the replay link + a special 24-hour post-live deal.
Retarget Viewers with Ads: Show product highlights to those who watched but didn’t buy.
Social Media Recap: Post key moments on Instagram, TikTok & YouTube Shorts.
Encourage UGC: Ask customers to share their purchases & tag your brand.
Survey & Feedback: Ask viewers what they loved & how to improve.

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