Create an immersive, interactive shopping experience that builds loyalty and drives sales.
Before the Live: Build Anticipation & Hype
Get your audience excited before the live session even starts:
Teasers & Countdowns: Announce the live shopping event across social media, email, and SMS. Content Ideas: Behind-the-scenes previews, influencer collaborations, exclusive deals sneak peek.
Exclusive Offers: Provide early access codes or special discounts for live attendees. Strategy: Create a sense of urgency and FOMO.
Polls & Q&A: Engage your community by asking them what they’d like to see during the live. Platform: You can do it on Instagram Stories, Facebook Groups, or email surveys.
During the Live:Keep Viewers Engaged & Shopping
Make the live session interactive and irresistible.
Host with Energy: Use a dynamic presenter who connects well with the audience. Tip: Encourage real-time interaction by calling out viewers by name.
Limited-Time Offers: Ask viewers to vote on products or participate in fun challenges. Example: "Comment your favorite color to unlock a secret deal!"
User-Generated Content: Feature audience comments, testimonials, or product experiences. Boost Engagement: Encourage users to share their setups with a hashtag.
After the Live: Keep the Momentum Going
Turn live attendees into loyal customers.
Replay & Highlights: Share key moments and best deals for those who missed the live. Platforms: You can do it on Instagram Reels, TikTok clips, and YouTube Shorts.
Exclusive Post-Live Discounts: Send personalized follow-ups with special offers. Example: "Thank you for joining! Here’s a 10% off code just for you."
Gather Feedback: Ask viewers what they loved and what they’d like to see next. Strategy: Use this insight to improve future live events.