How to Generate & Engage
Your Community

Create an immersive, interactive shopping experience that builds loyalty and drives sales.

Before the Live: Build Anticipation & Hype

Get your audience excited before the live session even starts:

  • Teasers & Countdowns: Announce the live shopping event across social media, email, and SMS.
    Content Ideas: Behind-the-scenes previews, influencer collaborations, exclusive deals sneak peek.
  • Exclusive Offers: Provide early access codes or special discounts for live attendees.
    Strategy: Create a sense of urgency and FOMO.
  • Polls & Q&A: Engage your community by asking them what they’d like to see during the live.
    Platform: You can do it on Instagram Stories, Facebook Groups, or email surveys.

During the Live: Keep Viewers Engaged & Shopping

Make the live session interactive and irresistible.

  • Host with Energy: Use a dynamic presenter who connects well with the audience.
    Tip: Encourage real-time interaction by calling out viewers by name.
  • Limited-Time Offers: Ask viewers to vote on products or participate in fun challenges.
    Example: "Comment your favorite color to unlock a secret deal!"
  • User-Generated Content: Feature audience comments, testimonials, or product experiences.
    Boost Engagement: Encourage users to share their setups with a hashtag.

After the Live: Keep the Momentum Going

Turn live attendees into loyal customers.

  • Replay & Highlights: Share key moments and best deals for those who missed the live.
    Platforms: You can do it on Instagram Reels, TikTok clips, and YouTube Shorts.
  • Exclusive Post-Live Discounts: Send personalized follow-ups with special offers.
    Example: "Thank you for joining! Here’s a 10% off code just for you."
  • Gather Feedback: Ask viewers what they loved and what they’d like to see next.
    Strategy: Use this insight to improve future live events.

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