Yearly Live Shopping Calendar
& Strategy Guide

Plan engaging live shopping events throughout the year to align with key sales moments and keep your audience excited.

Q1: New Year, New Trends & Sales Boost

Kickstart the year with fresh collections, post-holiday sales & engagement strategies.

  • January: New Year promotions, clearance sales, and trend predictions.
    Live Ideas: "New Year, New You" product recommendations.
  • February: Valentine’s Day, winter essentials, and self-care promotions.
    Live Ideas: Gift guides, couple-friendly products, self-care rituals.
  • March: Spring collection launch, Women’s Day campaigns, and pre-Easter teasers.
    Live Ideas: Spring fashion looks, beauty refresh, home decor trends.

Q2: Seasonal Refresh & Mid-Year Sales

Bring fresh energy with seasonal must-haves, Mother’s Day & summer-ready products.

  • April: Easter sales, eco-friendly initiatives (Earth Day), and travel essentials.
    Live Ideas: Tutorials Easter inspiration, sustainable products spotlight, vacation prep.
  • May: Mother’s Day campaigns, sunny and wedding season.
    Live Ideas: Gift sets, beauty & fashion tutorials, event essentials.
  • June: Summer kickoff, Father’s Day, and mid-year sale countdowns.
    Live Ideas: Summer skincare/haircare, beach outfits, travel must-haves.

Q3: Holiday Prep & Back-to-School

Gear up for the busy shopping season with summer vacation, back-to-school & pre-fall excitement.

  • July: Mid-year sales, summer clearance, and early fall arrivals.
    Live Ideas: "Last chance" clearance deals, back-to-school essentials.
  • August: Back-to-school & work essentials, fall fashion previews.
    Live Ideas: Study/workspace upgrades, fall outfit inspirations.
  • September: Fall product launches, wellness routines, and cozy home setups.
    Live Ideas: Fall wardrobe must-haves, skincare routines, home decor revamps.

Q4: Holiday Frenzy & Year-End Sales

The biggest sales season—maximize engagement & conversions with strategic live shopping.

  • October: Halloween specials, early holiday shopping guides, and cozy essentials.
    Live Ideas: Spooky-themed live streams, makeup tutorials, fall-inspired looks.
  • November: Black Friday/Cyber Monday deals, holiday gift guides, and VIP pre-sales.
    Live Ideas: "Doorbuster" deal showcases, exclusive VIP shopping events, best-seller spotlights.
  • December: Holiday shopping, last-minute gift ideas, and New Year’s Eve prep.
    Live Ideas: Ultimate holiday gift guide, festive party outfits, "Best of the Year" recaps.

Recommended Reads

Back to the Video Commerce Playbook
© 2025 Made by LiveMeUp