The Ultimate Live Shopping Playbook
for Beauty Brands.

Transform your beauty brand’s Shopify experience with interactive, engaging, and conversion-driven live and shoppable videos.

Step 1: Best Practices for Live Shopping

Build trust, educate, and sell in real time.

  • Showcase Products in Action: Demonstrate skincare routines, makeup applications, or hair styling live.
  • Expert Hosts & Influencers: Invite beauty experts or influencers to add credibility and engage viewers.
  • Use Before & After Visuals: Show instant results to boost trust and conversions.
  • Gamify the Experience: Run giveaways, flash sales, or interactive quizzes to keep viewers engaged.
  • Behind-the-Scenes Content: Show product formulations, ingredient sourcing, or brand stories to build trust.
  • Collab with Other Brands: Partner with complementary beauty brands for cross-promotions and expanded reach.
  • Multi-Platform Streaming: Simulcast on Facebook, Instagram, TikTok, and YouTube to reach a broader audience.
Read GoPure Case Study

Step 2: Maximizing Live Replay Impact

Extend the value of your live session beyond the broadcast.

  • Keep It Available: Upload the replay to your Shopify Store, social media, and product pages.
  • Timestamp Key Moments: Make it easy for viewers to skip to relevant sections.
  • Create Short Clips: Repurpose key moments for Instagram Reels, TikTok, and ads to grow your audience.
  • Add-to-Cart CTA Included: Keep shoppable links active so viewers can still purchase after the live.
Read Pomponne Case Study

Step 3: Upload Shoppable Videos on your Beauty Store

Turn browsing into buying with engaging product videos.

  • UGC & Influencer Content: Recycle Instagram stories, Reels, and TikTok videos into shoppable assets.
  • Tutorial & How-To Videos: Help customers visualize product use with step-by-step guides.
  • Story-Like Formats: Use bubble Stories to share news for a dynamic shopping experience.
  • Product Swatches & Comparisons: Show different shades, textures, and results in high quality.
  • Testimonial Videos: eature customer feedback to build trust and drive conversions.
  • Seamless Shopping Integration: Ensure every video includes a direct purchase option with LiveMeUp.
Read Charlotte Bio Case Study

See it in action

Blume maximizes the impact of its promotions and captures the attention of its community by hosting a live stream during Black Friday.

Live during popular events generate attention and attract new customers.

Offering special deals during these periods creates a sense of urgency.

Live streams enable direct interaction with customers.

Like GoPure, have experts on your lives to share their tips and advice.

Deliver dynamic conversations by offering multiple perspectives.

Collaborate with influencers, or experts for authentic live sessions.

Tap into new audiences by combining the networks of your guest.

By using UGC in Shoppable Videos, Pacifica builds an authentic connection with its community and boosts sales.

UGC builds trust by showcasing real reviews and genuine experiences.

UGC boosts engagement, creating a stronger connection with the brand.

Shoppable Videos with testimonials drive purchase decisions.

Like Pomponne, showcase your shoppable videos in a square format using the carousel widget, available on any page of your site.

The vertical format looks more eye-catching.

Easier content exploration for users.

Add it to any page to boost impact.

Recommended Reads

Back to the Video Commerce Playbook
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